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Owner Resources · Choosing a manager

21 Questions to Ask Before You Hand Someone the Keys

Choosing a property manager is the single decision that most determines what your short-term rental earns — and how much of your life it takes back. Commission rate is the easiest thing to compare and the least useful.

We’ve answered every one of these ourselves, on the record. Print the checklist, ask us the same questions you ask everyone else, and compare the answers side by side.

All twenty-one questions

Every question is answered below, ours included. Jump to any of them.

Most owners interview property managers the same way: they ask what the commission is, they get a number between 18% and 30%, and they pick somewhere near the middle.

The problem is that commission is the one number every manager knows you’re going to ask about — so it’s the one number they optimize to look good on. What it doesn’t tell you is whether your calendar gets blocked when you want to use your own house, whether the cleaning fee your guests pay has a margin baked into it, whether your rent money is sitting in the same account that funds the company’s payroll, or how quickly a guest locked out at midnight reaches a human being.

Those things vary enormously between managers. They’re also the things that determine what you actually net, and how the relationship feels in month fourteen.

Below are the twenty-one questions worth asking, grouped by what they’re really testing. Under each: why it matters, what a solid answer sounds like, the answer that should worry you — and ours.

Section one

Money, and where it goes

What this section is really testing: whether the manager’s revenue and yours come from the same place. When a manager can make money on your home in ways you can’t see, incentives quietly split.

1

What does your fee cover — and what else comes out of my revenue before I see it?

The Brighthouse answer

Our management fee is set per home and per market rather than as one advertised flat rate — a two-bedroom uptown loft and a Montana cabin don’t cost the same to run, and pretending they do means someone is overpaying. We’ll walk you line by line through a sample owner statement before you sign anything, and onboarding fees are currently waived with a one-year agreement.

What to listen for when you ask someone elsewhy it matters · a good answer · what should worry you
Why it matters

Commission is rarely the only deduction. Listing fees, software charges, linen programs, administrative fees, maintenance coordination markups and card processing can all sit between gross booking revenue and your deposit. Two managers quoting 20% can produce meaningfully different net numbers.

A good answer sounds like

An itemized walk-through of every line that ever appears on an owner statement, offered without being pushed for it — ideally with a real, anonymized statement to look at.

What should worry you

“Just the commission.” There is always more than the commission. A manager who says otherwise either hasn’t read their own agreement or is hoping you won’t.

2

What is your fee actually calculated on — and how do I compare that to another manager’s number?

The Brighthouse answer

We calculate our fee on your net payout — after OTA commissions, occupancy taxes, card processing and cleaning have come out — not on the gross booking. That’s the same arrangement for every owner we work with; only the percentage is tailored to the home and market.

It matters more than it sounds. Across our portfolio that works out to about 12% of everything the guest pays — nightly rate, cleaning, fees and taxes included. On an individual booking it typically lands between 10% and 15%.

So whatever percentage you’re quoted elsewhere, the question that decides what you actually pay is what it’s calculated on. Press hardest on occupancy tax. Across our homes it runs about 11.5% of what guests pay — and if a manager’s fee is calculated on the guest’s total, they are taking a cut of that tax too. On our portfolio that alone would be around $1,500 per property per year, charged on money you never earned and passed straight through to the state.

Some managers exclude tax from the base and some don’t. We haven’t found a reliable way to tell from the outside, which is exactly why it’s worth asking and reading the agreement rather than comparing headline rates. Measured against a manager charging 20% of everything the guest pays, our structure has run about a third lower — roughly $4,350 per property per year across our homes, with the tax slice above included in that.

Ask us to run your numbers both ways. Then ask everyone else to do the same. It’s the only version of this comparison that means anything.

What to listen for when you ask someone elsewhy it matters · a good answer · what should worry you
Why it matters

Two managers can both say “twenty percent” and mean very different amounts of money. Most calculate on gross booking value — everything the guest pays, including the cleaning fee, the occupancy tax you never keep, the platform’s own commission and card processing. Others calculate on the net payout after all of that comes out. Same headline number, and the dollars can differ by a third or more.

A good answer sounds like

A plain statement of the base — gross or net, and what’s excluded — followed by a willingness to run one of your real bookings both ways so you can see the difference in dollars rather than percentages.

What should worry you

A percentage quoted with no base attached, or a manager who won’t show you the calculation on an actual booking. And specifically: commission charged on occupancy tax. That money was never yours to keep, and taking a cut of it is difficult to justify.

3

Do I have a say in nightly rates, and can I set a floor I’m comfortable with?

The Brighthouse answer

We price dynamically and adjust continuously rather than setting seasonal rates and walking away — that’s a large part of how our homes tend to run at two to three times the market average for their area. You’ll have a floor you’re comfortable with, and we’ll tell you honestly when we think it’s costing you money.

What to listen for when you ask someone elsewhy it matters · a good answer · what should worry you
Why it matters

Managers are paid on a percentage of revenue, which sounds aligned — but a manager filling a slow Tuesday at $89 earns their cut while you absorb the wear, the consumables and the turnover on a night that barely cleared its own costs. Occupancy isn’t the goal. The right point between rate and occupancy is.

A good answer sounds like

A real explanation of dynamic pricing — the tool, how far out they adjust, how they handle events, gaps and last-minute windows — plus a willingness to set a floor with you and revisit it seasonally.

What should worry you

“We handle pricing,” with nothing after it. Equally: a manager who accepts an unrealistically high floor without pushing back is telling you they’d rather avoid a hard conversation than protect your revenue.

4

How and when do I get paid?

The Brighthouse answer

Once a month, by the 15th, covering the previous month’s completed stays — paid by ACH straight into your account, with a full statement behind it showing every booking, fee and expense that produced the number. No paper check sitting in a mailbox you may be nowhere near. It’s a deadline rather than a moving target, so you can plan a mortgage payment around it.

What to listen for when you ask someone elsewhy it matters · a good answer · what should worry you
Why it matters

Payout timing is a cash-flow question if there’s a mortgage on the property, and a solvency signal either way. A manager who is slow or irregular with owner payouts is very often a manager using owner funds as working capital.

A good answer sounds like

Either a fixed recurring date or a guaranteed deadline — “by the 15th of every month, for the prior month” — plus a statement you can actually read, delivered whether or not you ask for it.

What should worry you

Vagueness with no commitment behind it (“usually around the middle of the month”), payouts less often than monthly, or a history of dates that slip.

5

Where is my money held between the guest’s deposit and my payout?

The Brighthouse answer

We use trust accounting. Owner money sits in a formally designated trust account, entirely separate from the account that runs our business — your rent is never our working capital, and a slow quarter on our side has no bearing on what’s yours. That’s every owner we work with, whatever state the home is in. Ask us to walk you through it and we will. Ask every manager you talk to, and treat a vague answer as an answer.

What to listen for when you ask someone elsewhy it matters · a good answer · what should worry you
Why it matters

A guest who books in January for a July stay pays a deposit that sits somewhere for six months. If it sits in the company’s general operating account, it’s funding their business — and if that business has a bad winter, your money is part of the problem. Some states require separate trust accounting. Many don’t.

A good answer sounds like

A clear description of segregated or trust accounting, and an offer to demonstrate it rather than just assert it.

What should worry you

Confusion about the question, or an answer that amounts to “it’s all in our bank account.” That isn’t necessarily wrongdoing — plenty of small operators do it without thinking about it — but you should know, and you should price the risk.

Section two

Whose house is it?

What this section is really testing: whether the agreement treats your property as your asset that they operate, or as inventory they control.

6

Can I block my own dates whenever I want?

The Brighthouse answer

It’s your house. There’s a direct owner line — a real number you text, not a form or a general inbox — and someone on our team blocks the dates or builds the reservation for you. No cap on nights, no fee, no notice period. The only limit is a guest who already booked.

We won’t chase you about it either. We assume you’ll tell us when you want your own house, and we don’t treat those stays as something to be worked around.

One piece of advice that applies to any manager, not just us: holiday weeks fill further out than owners expect. If you want Thanksgiving in your own house, say so early.

What to listen for when you ask someone elsewhy it matters · a good answer · what should worry you
Why it matters

This produces the widest range of answers in the whole interview, and it’s the one owners most often forget to ask until they’re trying to book their own house for Thanksgiving. Some managers cap owner nights per year. Some require notice measured in months. Some charge a fee. Some quietly deprioritize a listing after you block peak weeks.

A good answer sounds like

Open access to the calendar, self-service, any date that isn’t already booked, no cap and no penalty.

What should worry you

Annual limits on owner nights, blackout periods, a fee to block, or a request routed through email and “confirmed” days later.

7

How do friends-and-family stays work — can I discount without losing the paperwork?

The Brighthouse answer

Text the owner line with the dates and what you’d like them to pay, and we’ll build the quote. It runs through the same booking system as any other stay, so the rental agreement, the professional clean and the coverage all apply — your friend just pays less.

What to listen for when you ask someone elsewhy it matters · a good answer · what should worry you
Why it matters

Most owners want a middle option between full rate and free: a friend who pays something, still signs the rental agreement, still gets a proper clean, still counts for insurance purposes. How a manager handles this tells you how flexible their systems really are.

A good answer sounds like

A straightforward process — you send them over, the manager builds a custom quote at whatever rate you set, and the booking runs through the normal system so the agreement, the cleaning and the coverage all apply.

What should worry you

Friends-and-family stays that have to be processed as owner stays — no agreement, no coverage — or full commission charged on a stay you discounted as a favor.

8

Can I send you direct bookings from my own network — and does that change the fee?

The Brighthouse answer

Send them straight to us — and no, the fee doesn’t change, because the work doesn’t either.

If they book through Airbnb or Vrbo, it runs exactly like any other stay. If they book direct on a card, the work shifts rather than shrinks: there’s no platform identity check sitting behind a credit card, so we screen the guest ourselves — ID verification and the same checks a platform would run before anyone gets a code. What we skip is chasing a review afterwards, because a direct stay doesn’t build your listing. What’s left is identical either way. Messaging, the turnover, check-in, supplies, someone reachable at midnight, the accounting, the tax filing.

The larger part of what you’re paying for was never per-booking anyway. It’s the standing machinery — the vendor network, the overnight cover, the systems that make a turnover run the same way on a Tuesday in February as on the Saturday of a holiday weekend. That cost doesn’t move with how your calendar fills.

One trade worth knowing about: a direct guest doesn’t leave a review on your Airbnb or Vrbo listing, so those stays don’t build the review history that drives your ranking there. It’s a real trade, and worth making knowingly.

What to listen for when you ask someone elsewhy it matters · a good answer · what should worry you
Why it matters

A large share of what you pay a manager is marketing: getting your home in front of guests. When you supply the guest yourself, you’ve done that part. Whether the manager acknowledges it is a small question that reveals a bigger attitude about whose asset this is.

A good answer sounds like

An easy path to send bookings in, and either a reduced rate on them or a clear explanation of why the full fee still applies — the operational work is unchanged, which is a perfectly defensible answer.

What should worry you

Any suggestion that guests you bring belong to the manager, or contract language restricting you from marketing your own property.

…and what changes is what you keep

Airbnb’s cut on a booking is substantial. On a direct booking almost all of it stays in the pot — only card processing comes out, and our rates are the same either way, so the guest pays what they’d have paid anyway. On our own numbers the owner ends up with roughly 14% more from the same guest, on the same dates, at the same price.

We do earn a little more on a direct booking too, since our fee is calculated on net and there’s no platform commission coming out of the base first. But the split is about four to one in your favour — you keep around 81% of the difference. We’d rather say that plainly than have you work it out from a statement later.

Section three

How the home actually gets marketed

What this section is really testing: whether “marketing” means a worked strategy or one listing on one platform.

9

Where will my home appear?

The Brighthouse answer

Airbnb, Vrbo, Booking.com, Google Vacation Rentals, and a direct-booking site for the home itself — plus up to a dozen smaller and niche channels beyond those. We hold Superhost status on Airbnb, continuously since 2014, along with Premier Host on Vrbo and Premier Partner on Booking.com. Those matter because each one is a ranking input on its own platform, not just a badge on a profile.

Now the honest version of that long tail, because most managers won’t give it to you. Airbnb produces the large majority of our bookings. Vrbo, Booking.com, Google and direct account for most of what’s left. The dozen niche channels below those produce very little — some have never generated a single booking, others one or two a year across the entire portfolio. We list on them because our software syndicates at no extra cost, not because they’re a strategy.

So the useful follow-up for any manager who recites a long channel list: ask what share of bookings each one actually produced last year. Breadth is cheap and worth having. It just isn’t the same thing as demand.

What to listen for when you ask someone elsewhy it matters · a good answer · what should worry you
Why it matters

Guests shop the way they shop for hotels — across several sites, often comparing. A manager listing only on Airbnb is fishing in one pond. Each additional channel has its own audience, its own ranking rules and its own booking window.

A good answer sounds like

Multiple major channels, plus a direct-booking path the manager actually invests in, plus an explanation of why that mix — not just a logo wall.

What should worry you

One channel only. Or a direct-booking site that exists but gets no traffic and no effort.

10

Who writes and photographs the listing — and can I upgrade the photography at my own expense?

The Brighthouse answer

We arrange the professional photography and bill it to you at cost — it isn’t folded into the management fee, and we don’t mark it up. Worth being precise about that, because when a manager says photography is “included,” it is being paid for somewhere; you just can’t see where.

Listing copy is written rather than templated, including titles and descriptions built with search in mind, because both Airbnb and Google read them.

If you’d rather commission your own photographer, we’ll work with whatever you bring us. And design and staging is a separate service, for a home that needs more than a good camera.

What to listen for when you ask someone elsewhy it matters · a good answer · what should worry you
Why it matters

The listing is the entire storefront. Photography drives the click; the written listing drives the booking and sets the expectation that determines the review. Many managers use competent real-estate photography, which is not the same as hospitality photography — real-estate photos sell space, hospitality photos sell a stay.

A good answer sounds like

Professional photography included, copy written deliberately rather than templated, and no objection to you commissioning a better shoot if you want to pay for it.

What should worry you

A manager who won’t let you upgrade at your own cost. There’s no good reason to refuse that, and refusing usually means the listing isn’t really being treated as yours.

11

What’s the plan for the slow season, not the peak?

The Brighthouse answer

It varies by market, which is the point — Charlotte’s off-season behaves nothing like Naples’s. We adjust minimum stays, target the guest segments that travel when leisure demand drops, and manage gap nights deliberately rather than discounting across the board. Ask us what we’d specifically do with your home and its calendar; you’ll get a real answer, not a formula.

What to listen for when you ask someone elsewhy it matters · a good answer · what should worry you
Why it matters

Anyone can fill a house in high season — and when that season falls varies more than people assume. July is peak in the mountains and dead in Naples. The difference between an average year and a strong one is made almost entirely in the months either side of it: minimum-stay strategy, gap-night pricing, length-of-stay discounts, and targeting different guest types when the leisure traveller disappears.

A good answer sounds like

Specifics about your market’s actual calendar. In Charlotte that might mean corporate and relocation demand midweek; a mountain market is a different shape entirely. The answer should sound market-specific, not generic.

What should worry you

“We lower the rates.” That’s not a strategy, it’s a reflex.

Section four

Guests, and protecting the asset

What this section is really testing: the operational layer. This is where most of the actual risk to your property lives.

12

How do guests get in the door?

The Brighthouse answer

Every home we take on now issues a unique code for each booking, generated automatically and expiring at checkout. No shared codes, no permanent codes, no code that outlives the stay it was issued for.

We’ll be straight about the history, because it bears on the question. For several years we rotated codes on a schedule instead. Early attempts at per-booking codes produced enough push failures — lock firmware, software, Wi-Fi outages — that guests were getting locked out, and we judged a reliable code worse than no guest stranded on a doorstep at 11pm. The tooling has since caught up, and the failure modes are now designed around rather than hoped away: codes are issued days ahead rather than at check-in, every write is verified, and our team holds a fallback. We’re completing the rollout across the homes we already manage.

Ask any manager this question and then ask the follow-up: how long does a code stay live, and what happens when it fails?

What to listen for when you ask someone elsewhy it matters · a good answer · what should worry you
Why it matters

The most common way people get into short-term rentals is still a shared code or a lockbox — which means every guest who ever stayed, and everyone they told, retains access. A purpose-built smart lock issuing a unique code per booking, expiring at checkout, removes that entirely.

A good answer sounds like

Unique codes per stay, generated automatically, expiring on checkout, with a logged record of entry — and a sensible fallback for the night the technology fails, because eventually it will.

What should worry you

A lockbox or key handoff as the normal way in. A permanent code. Or a smart lock whose code is only rotated on a schedule — ask how long a code stays live, because if it’s rotated quarterly, a guest who stayed in week one holds a working code across every stay for the next three months. Smart hardware doesn’t help if the codes aren’t tied to the booking.

13

Is someone reachable 24/7, and how fast does a guest actually get an answer?

The Brighthouse answer

Yes — and with a standard rather than a promise: fifteen minutes or less, day or night. In practice it’s usually five or six. Most guest questions — check-in, wifi, the dishwasher, somewhere to eat — get an accurate answer immediately at any hour, because we’ve built the systems to handle them rather than relying on someone being awake to read a message. Anything that needs judgment goes to our team.

We’ll also tell you the thing most managers won’t: at 2am there is no plumber and no HVAC tech. Not for us, not for anyone. What matters overnight isn’t repair, it’s containment. A locked-out guest is back inside within minutes without anyone being woken. A leak means we walk the guest to the shut-off valve and have a trade booked for first thing. A furnace that quits in January means heaters, extra blankets, or a different bed for the night. The repair happens in the morning, because mornings are when repairs happen — but nobody spends the night stranded.

What to listen for when you ask someone elsewhy it matters · a good answer · what should worry you
Why it matters

Response speed is one of the strongest inputs into guest satisfaction and, on most platforms, into ranking. It’s also the difference between a small problem at 11pm and a one-star review at 8am. Note that this is two questions: available and fast are not the same claim.

A good answer sounds like

A named coverage model — an on-call rotation, a staffed line, or AI triage with human escalation — plus an actual target response time and a way they measure it.

What should worry you

“We’re always available,” with no mechanism behind it. That usually means one person’s cell phone, which works right up until it doesn’t.

14

How do you measure whether guests were actually happy?

The Brighthouse answer

4.92 on Airbnb, across more than 1,500 reviews — and we’d rather show you than tell you, so our host profile is public and you can read every one of them yourself.

Three things worth knowing about that number. It’s a portfolio average, not our best house — any manager can show you their flagship listing. A high average on twenty stays means very little; this one is built on more than fifteen hundred. And it sits comfortably above the 4.8 Airbnb requires to hold Superhost status, which is one of the few benchmarks in this business that’s independently verified rather than self-reported. We’ve held it continuously since 2014.

What to listen for when you ask someone elsewhy it matters · a good answer · what should worry you
Why it matters

Reviews are the compounding asset in this business. They drive ranking, which drives bookings, which drives rate. A manager who tracks satisfaction as a number is managing it; one who doesn’t is hoping.

A good answer sounds like

A portfolio-wide review average they know without looking it up, plus what happens when a stay goes wrong — mid-stay check-ins, service recovery, and a real process for the occasional bad review.

What should worry you

No number at all, or a number for one flagship property rather than the whole portfolio.

The number is only the outcome, though. What produces it is the morning after check-in: every guest, every stay, hears from us the morning after they arrive — not a satisfaction survey, a direct ask. Is anything not right, and can we fix it? Most say everything’s fine. The ones who don’t are the entire reason we ask, because a problem raised on the first morning is a problem we can still solve while they’re in the house. Some guests say nothing at all until the review lands — that’s human, and it’s exactly why we ask rather than wait. But of the things that do end up in a bad review, very few couldn’t have been put right on day one if we’d known.

When a review does land badly anyway, we answer it in public without arguing, then reach out privately to see what can still be put right. A surprising number of those guests come back — same house or a different one. We’ve earned more repeat business out of stays that went wrong and got fixed than out of stays that went perfectly. That’s the part worth understanding: with enough guests, something will eventually go wrong at your home. What you’re choosing when you pick a manager isn’t whether that happens. It’s what happens in the hour afterwards.

15

What’s included — linens, toiletries, consumables — and what am I on the hook for?

The Brighthouse answer

All of it, and it’s stocked rather than promised. Every home gets a housekeeping closet that we set up and keep filled — sheets, towels, toiletries, paper goods, coffee and creamer, light bulbs, air filters, cotton buds, all the small things nobody thinks about until a guest can’t find one. We coordinate the whole list with our housekeeping team, bought specifically for your house.

Supplies are billed to you at cost. What we pay is what you pay. And they belong to the house — that’s your inventory sitting in your closet, not ours.

The part owners tend to underestimate isn’t the cost, it’s the coordination. Knowing a house is two turnovers from running out of towels, or that its air filters are a size the local hardware store doesn’t carry, is the difference between a guest noticing something and a guest never thinking about it at all.

What to listen for when you ask someone elsewhy it matters · a good answer · what should worry you
Why it matters

“Full service” is not a defined term. Some managers supply and launder linens; some expect you to buy and replace them. Coffee, paper goods, soap, batteries, light bulbs — small individually, meaningful annually, and a source of friction if nobody established it up front.

A good answer sounds like

A written list. Ideally in the agreement, not in an email.

What should worry you

“We handle everything,” without specifics. This is where surprise line items come from.

16

How long is the agreement, and how do I leave if it isn’t working?

The Brighthouse answer

A year — and here’s the reasoning rather than just the policy. We don’t charge an onboarding fee, and onboarding a home properly takes us somewhere around two hundred hours.

Most of that is inventory work nobody ever sees. Walk-through videos, counting what’s actually in every kitchen drawer, checking it against our lists, and building a knowledge base specific to your house — so that when a guest asks at 11pm which cupboard the wine glasses are in, they get an answer instead of an apology. That groundwork is what lets a home be run properly from a distance. The rest is photography, building the listing across every channel, pricing setup, sourcing vendors, stocking the house, and working the first several stays until it runs cleanly.

We absorb all of it, and the one-year term is what makes absorbing it possible.

If you need to leave inside the first year, there’s a $2,500 cancellation fee. Set that against two hundred unbilled hours and you’ll see it isn’t designed to trap anyone — it recovers a fraction of the setup. After the first year, the agreement renews in six-month terms rather than annual ones.

We’d genuinely rather you left than stayed unhappy. We’d also rather tell you plainly that the first year carries a cost, because a manager who charges no onboarding fee and asks for no term is recovering it somewhere you can’t see.

And on the reviews, since we told you to ask: they stay with us. Every home we manage sits under a single account — that’s what lets our software, our pricing and our team run as one operation rather than dozens of separate ones. We don’t co-host, meaning we don’t log into an account of yours and post on your behalf, so the listing and its review history live with ours.

That trade runs both ways, and you should weigh both halves. From your first day, your home inherits an account rated 4.92 across more than fifteen hundred reviews, with Superhost status held since 2014 — while a new listing on a new account starts at zero and has to buy its way into visibility over a first season that costs real money. You get that head start immediately. The cost is that the reviews your home earns stay on the account that carried it.

If keeping your own listing history matters more to you than the head start, then co-hosting is the model you want — and it isn’t one we offer. Better to know that before you sign than after.

What to listen for when you ask someone elsewhy it matters · a good answer · what should worry you
Why it matters

This question tells you how much the manager relies on the contract rather than on results.

A good answer sounds like

A clear cancellation path, a description of what happens to bookings already on the calendar, and no exit penalty.

What should worry you

Multi-year terms. Automatic renewal with no notice window. An exit fee that isn’t disclosed up front, isn’t tied to a stated cost, or applies for the life of the agreement rather than an initial period. And vagueness about who owns the reviews and the listing when you leave — that one catches people out, because on some platforms, leaving a manager means leaving the review history behind.

Section five

The partnership itself

What this section is really testing: whether this is a vendor relationship or an actual partnership — and whether they know your specific market or just your general category.

17

How much experience do you have in this market?

The Brighthouse answer

We manage homes across Charlotte and Chapel Hill, Tampa, Naples and Marco Island, and Whitehall, Montana — with twelve years of hosting behind the company and people on the ground in each of them. Ask us about your specific neighbourhood, not just your city: what a home two streets over actually earns, who the reliable trades are, what the permitting looks like. If we don’t think we’re the right fit for it, we’ll say so.

What to listen for when you ask someone elsewhy it matters · a good answer · what should worry you
Why it matters

Short-term rental operating conditions are intensely local: permitting and occupancy tax rules, which weekends matter, what guests expect, which cleaners and handymen are reliable, what the competitive set charges. A manager with ten years elsewhere and three months here is starting over on most of it.

A good answer sounds like

Years in the specific market, the number of homes they run there, and a fluent answer about local regulations without needing to check.

What should worry you

A national footprint with no local depth, or an inability to describe the current regulatory picture in your city.

18

Can you help while I’m still setting the property up?

The Brighthouse answer

Often yes — though it depends on the market and the project, and it’s charged separately rather than folded into management.

In practice that means accepting deliveries so you’re not driving over to sit in an empty house waiting on a sofa, meeting installers and letting trades in, and on some projects doing the installation ourselves rather than coordinating someone else to do it. If you want more than logistics, design and staging is a service we offer outright.

Ask early rather than late. Furnishing is where owners most underestimate the time, and a delivery window someone has to cover in person is what turns one weekend into four. Tell us what you’re planning and we’ll tell you straight whether we can take it on for your home.

What to listen for when you ask someone elsewhy it matters · a good answer · what should worry you
Why it matters

The furnishing phase is where owners drown. Deliveries that need someone present, installers who need access, boxes that need unpacking and flattening, furniture that needs assembling. A manager who can absorb some of that — even at an hourly charge — saves you several trips.

A good answer sounds like

Yes, here’s what we’ll do and what it costs. Even a manager who won’t do full setup can usually accept deliveries, and that alone is worth a lot.

What should worry you

“We start when the home is ready.” Fine as a policy — but it means the hardest part is entirely yours.

19

When something breaks, who decides and who pays?

The Brighthouse answer

Under $500, we handle it and you don’t hear about it. A furnace filter, a router that needs replacing, a broken blind, a dishwasher that’s stopped draining — we fix it, it appears on your statement, and you get on with your day. That’s what hands-off actually means: not that you’re kept in the dark, but that we don’t bring you problems we’ve already solved.

Above $500, it comes to you before we act, with our recommendation and what we expect it to cost. That number is written into your agreement — and it’s a starting point, not a rule. Plenty of owners tell us to stop calling and just handle things, so we set the figure wherever you want it. The one exception is a genuine emergency: if water is coming through a ceiling we stop the damage first and call you second, because the alternative is a far larger bill.

Some things you’d assume are problems turn out not to be. A guest who smokes in the house gets charged for it, we ozone-treat the property before the next arrival, and that guest never knows anything happened. It usually lands on your statement as revenue rather than a cost.

And anything that touches the asset itself — water damage, structural issues, an insurance claim — you hear about straight away, whatever it costs. Those aren’t ours to absorb.

What to listen for when you ask someone elsewhy it matters · a good answer · what should worry you
Why it matters

This one isn’t on most checklists and should be. Every manager has a dollar threshold below which they just fix things. Too low, and you’ll be approving $60 repairs at midnight while a guest waits. Too high, and you’ll find charges on your statement you never agreed to. It should be a number you chose.

A good answer sounds like

An agreed authorization limit, written into the agreement, with an emergency exception and same-day notification either way.

What should worry you

No threshold in either direction — meaning either every repair needs your sign-off, or none of them do.

20

What insurance do you carry, and what do I still need?

The Brighthouse answer

Short-term rental activity generally isn’t covered by a standard homeowner’s policy, so we help owners get properly covered — we work with Steadily, who write short-term-rental-specific policies. You can run a quote through our partner page before you talk to us about anything else; it’s worth knowing what proper coverage costs whoever ends up managing the home. Platform protection sits on top of that as a backstop, not a replacement.

And since this whole page is about knowing where a manager’s money comes from: if you buy a policy through that link, Steadily pays us a referral fee. It doesn’t change what you pay, and we’d send you to them either way — but you shouldn’t have to find that out on your own.

What to listen for when you ask someone elsewhy it matters · a good answer · what should worry you
Why it matters

Platform host protection is not landlord insurance, and neither is a standard homeowner’s policy — most homeowner’s policies exclude short-term rental activity entirely, which owners routinely discover at claim time. There are usually three layers: the platform’s, the manager’s liability coverage, and your own short-term rental policy.

A good answer sounds like

A clear map of who covers what, and a manager who tells you to get proper short-term rental coverage rather than implying theirs is enough.

What should worry you

“You’re covered by Airbnb.” You are not, in the way you think you are.

21

Who handles occupancy and lodging tax?

The Brighthouse answer

We do — registration where it’s required, filing, and remittance. You won’t be filing occupancy or lodging tax returns for a home we manage.

Worth being precise about what that covers, because “we handle the taxes” can be heard far too broadly. Occupancy and lodging tax is a transaction tax on the stay itself, and that one is ours. Income tax on what your property earns is yours — we’ll give your accountant the documentation they need, but we’re not filing your return.

The reason to ask anyone this question: platforms collect and remit some of these taxes in some jurisdictions and not others, and the gaps vary city by city. A manager who says “the platforms take care of it” may be entirely right, partly right, or wrong — and the liability lands on you in all three cases.

What to listen for when you ask someone elsewhy it matters · a good answer · what should worry you
Why it matters

Also usually missing from these lists. Short-term rentals trigger local occupancy taxes, and the platforms collect and remit some of them in some jurisdictions — but rarely all of them, and the gaps vary by city. Somebody has to file. If nobody has said out loud who that is, the answer is you, and you may not know it yet.

A good answer sounds like

A precise account of which taxes the platforms handle in your specific jurisdiction, which the manager files, and which remain yours.

What should worry you

“The platforms take care of it.” Sometimes true, often incomplete — and the liability lands on the owner either way.

One more question — and it’s about you

Worth asking every manager you interview:

“What makes an owner easy to work with?”

It sounds like a soft question. It isn’t. The answer tells you what actually frustrates them, which tells you how the relationship will feel when something goes wrong — and it’s the fastest way to find out whether they see owners as partners or as an obligation attached to a property.

For what it’s worth, ours: decide your own dates early, tell us what you want the home to do for you financially, and say something when you’re unhappy while it’s still small.

Ask us all twenty-one.

We wrote our answers down first so you can hold us to them. Bring the checklist to your call with us — and to your calls with everyone else.

Take this with you

Property Manager Interview

Print this page and you’ll get only the list below, with room to write beside each answer. None of the rest of the page comes with it. Take it into every call you have.

CompanySpoke withDate
  1. What does your fee cover, and what else comes out of my revenue before I see it?
  2. Are guest and owner fees passed through at cost, or is there a margin?
  3. Do I have a say in nightly rates, and can I set a floor?
  4. How and when do I get paid?
  5. Where is my money held between the guest’s deposit and my payout?
  6. Can I block my own dates whenever I want?
  7. How do friends-and-family stays work?
  8. Can I send you direct bookings — and does that change the fee?
  9. Where will my home appear?
  10. Who writes and photographs the listing — can I upgrade at my own expense?
  11. What’s the plan for the slow season?
  12. How do guests get in the door?
  13. Is someone reachable 24/7, and how fast does a guest get an answer?
  14. How do you measure whether guests were happy? What’s your review average?
  15. What’s included — linens, toiletries, consumables — and what’s on me?
  16. How long is the agreement, and how do I leave if it isn’t working?
  17. How much experience do you have in this specific market?
  18. Can you help while I’m still setting the property up?
  19. When something breaks, who decides and who pays?
  20. What insurance do you carry, and what do I still need?
  21. Who handles occupancy and lodging tax?
  22. What makes an owner easy to work with?

The Brighthouse · thebrighthouse.us · (415) 322-0506 · hello@thebrighthouse.us